After over three decades of hamming, I finally cracked and join the ARRL a few years ago. Gratuitous silly stunts & advertising-stuffed magazines aside, they are a strong advocate for amateur radio and also the engine behind a lot of training, contests, and public service projects.
To be clear, the FCC is not considering a new license class at this time. The ARRL is looking into asking the FCC to create the new class, and this survey is supposed to test the waters. Of course, being a de facto subsidiary of the FCC, the ARRL will ultimately get what they want.
I'm not sure what this new ticket is supposed to accomplish besides further dilute any incentive to learn something and expand on the "everyone gets a trophy" licensing system that is already in place.